Marketing decisions

Record what you changed and what you expected it to move, then grade it against what actually happened. Decisions held to their expectations.

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Brand

Channel

Leave blank for cross-channel.

Action

What did you do?

Metric to move

Expected direction

BaselineOptional, metric now.

Grade in (days)

Expectation

Plain language — what should happen.

Record a marketing decision above. It will sit here until its grade window elapses.