Varalife
July creative reportJuly creative verdict
30dScale UGC/partnership · Cut VaraPace video · Keep statics + VaraSpan video · Fix angle-repetition.
Partnership ROAS
1.94x
VaraPace video
1.48x · ₹9.5L
VaraSpan video
1.86x
Static ROAS
1.73x
Video spend₹13.1L
Video ROAS1.57x
Static ROAS1.73x
Partnership ROAS1.94xscale
Format scorecard
4 formats34%
52%
Partnership6%· ROAS 1.94x
Static34%· ROAS 1.73x
Video52%· ROAS 1.57x
Carousel8%· ROAS 1.47x
| Format | Ads | Spend | ROAS | Link CTR | ATC% | CVR | Read |
|---|---|---|---|---|---|---|---|
| Partnership | 14 | ₹1.5L | 1.94x | 1.3% | 12.3% | 6.5% | UGC · scale |
| Static | 158 | ₹8.7L | 1.73x | 0.8% | 11.2% | 4.7% | Convert · strong ATC |
| Video | 76 | ₹13.1L | 1.57x | 1.2% | 8.7% | 3.3% | Hook · best CTR |
| Carousel | 53 | ₹2.1L | 1.47x | 1.2% | 7.8% | 2.9% | Weak · trim |
Format fair-fight
7d · within-segmentPartnership leads at 2.07× — spend mix aligns with efficiency.
11%
35%
50%
Partnership11%· ROAS 2.07×
Video35%· ROAS 1.65×
Static50%· ROAS 1.51×
Carousel3%· ROAS 1.41×
Other1%· ROAS 0.00×
| Format | Spend 7d | Spend share | Purch 7d | Rev 7d | ROAS 7d | CPA 7d |
|---|---|---|---|---|---|---|
Partnershiptop ROAS | ₹44,692 | 11% | 25 | ₹92,597 | 2.07× | ₹1,788 |
Video | ₹1,38,403 | 35% | 42 | ₹2,28,542 | 1.65× | ₹3,295 |
Static | ₹1,93,985 | 50% | 59 | ₹2,92,118 | 1.51× | ₹3,288 |
Carousel | ₹11,707 | 3% | 4 | ₹16,489 | 1.41× | ₹2,927 |
Other | ₹2,538 | 1% | 0 | ₹0 | 0.00× | n/a |
Product × format
ROAS heatmap30d ROAS by product and format (₹ spend in tooltip)
Video
Static
Partnership
Carousel
VaraPace
1.48x
1.71x
1.96x
1.48x
VaraSpan
1.86x
1.80x
—
1.47x
VaraCare
—
—
—
—
−0.28x+0.28x
Recreate — top performers
6
Recreate
high
ROAS5.19xspent₹17,194
high
Recreate
medium
ROAS3.79xspent₹22,276
medium
Recreate
medium
ROAS3.69xspent₹46,509
medium
Recreate
medium
ROAS3.37xspent₹25,217
medium
Recreate
high
ROAS3.12xspent₹15,188
high
Recreate
high
ROAS3.10xspent₹64,810
high
Retire — bottom performers
4
Retire
high
ROAS0.25xspent₹23,581
high
Retire
How Do I Feel 25 at 35? (And What Actually Helped)
ROAS0.36xspent₹23,615
How Do I Feel 25 at 35? (And What Actually Helped)
Retire
medium
ROAS0.38xspent₹18,283
medium
Retire
high
ROAS0.42xspent₹36,565
high
July playbook
4 actionsScale UGC & partnershipApproved · sent
Varalife·Meta creative·Hot
Partnership format at 1.98x ROAS with 10.4% ATC — shift incremental budget from VaraPace video into UGC/partnership lanes.
Approved · sent
Shift mix by productApproved · sent
Varalife·Meta creative·Hot
VaraSpan video works (1.83x); VaraPace video drains (1.47x @ ₹9.9L). Keep statics on both; cut Pace video spend.
Approved · sent
5–6 fresh angles per weekApproved · sent
Varalife·Meta creative·Warm
Angle repetition is the fatigue driver — rotate hooks weekly; retire bottom-quartile frames before they soak budget.
Approved · sent
Steady 20–25 ads/week cadenceApproved · sent
Varalife·Meta creative·Nurture
Maintain launch velocity without flooding the account — net-new concepts, not variants of the same hook.
Approved · sent